Rob Mackay grew up in Kitchener and has an Honours Business Administration Degree from Wilfrid Laurier University. He is a passionate environmentalist and a strong believer in the “eat local” movement. He and his brother operate MacKay Farms where they have taken many steps to improve the land, including cover cropping and planting nearly 1,000 trees. Their organic vegetables are sold at the Elora Farmers’ Market.